What is Social Media Automation?



Social media automation is the process of optimizing social media interactions using social media optimization tools. It encompasses all the tasks from scheduling social media posts to republishing popular articles. The engagement of audiences on your various social media posts is also managed here. This saves a lot of time and also helps your business to reach a larger audience.


The process of social media automation involves-

  • Publishing posts during peak times

You can optimize your audience reach by posting when your audience is most active on social media. You can research the best times for audience engagement from different networks and industries or by using your social media automation tools.

  • Queue of Posts

Brands need to have a dedicated social media team to post on a regular basis. Otherwise, the marketers will find themselves juggling multiple responsibilities. With social media automation, you can upload your content calendar so you can concentrate on other tasks as well. You can also publish posts outside of your business hours. You aren't restricted in time. You can upload the posts and schedule publish dates days, weeks, or months ahead of time.

  • Analyzation of Social Data

Social media automation apps have automated tools to analyze the data and report key metrics like engagement levels, impressions, and reach. Some advanced tools also have customized reports sent to your inbox on your chosen schedule and email.

  • Automatic Responses to Customers

By using social media automation tools you can generate chatbots or other feedback forms through which you can get feedback and reviews from customers. Communication with the audience and getting audience feedback is very crucial and this will help you in improving your products and services also in retaining customers.


Some examples of social media automation are 

  • Using chatbots to respond to user messages

  • Scheduling Facebook posts before the actual time of campaigns

  • Sending tweets when your audience engagement level is at the peak

  • Enabling and getting notifications of your social conversations


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