How to Increase E-Commerce Sales with SEO?



SEO for e-commerce business is a strategy that helps your web page rank higher in search engine results. It is the process of optimizing e-commerce websites or online stores to make them rank higher in search engines. Several factors affect how well a website ranks on the SERPs (search engine result pages). 


The quality and relevance of the content, the use of appropriate keywords to optimize the site, and the number of backlinks pointing to the site are the factors responsible for SEO for e commerce businesses. SEO increases organic traffic on your e-commerce websites and online stores. This brings more audience engagement to your website. This is a great way to boost your ROIs. plus the customers that you acquire through SEO have much lower Customer Acquisition Costs (CAC). 


  • You can start e-commerce SEO by optimizing the on-page elements of your website like the user experience, product descriptions, and page speed. After optimizing your website, you can start building backlinks.


  • SEO for e-commerce mainly focuses on areas like optimizing product pages and descriptions, creating unique product content and information, images on your website, and lastly your homepage and the user interface.


  • For your SEO for e-commerce businesses, you can get keyword ideas from tools such as Google AdWords, Ubersuggest, and Google’s Keyword Tool. You should also look at what your competitors are using to know what is working best in the market. 


  • You should avoid all the malpractices or practices discouraged for SEO. these include creating spammy backlinks, paying for link farms, and keyword stuffing.


  • Don't ever think that only on-page SEO is sufficient off-page SEO is equally important. Building backlinks can only get you ahead of your competitors. 


  • To calculate the cost of your SEO you can use Search Engine Journal which provides an SEO budget calculator. It calculates the cost of SEO based on many


  • To calculate the cost of your SEO you can use Search Engine Journal which provides an SEO budget calculator. It calculates the cost of SEO based on many factors, like the number of keywords targeted, the competitive landscape, and how much effort is required to optimize each page for ranking.


 




Some tips for E-Commerce SEO so that your website performs better

  • SSL Certificate

You have to get an SSL certificate i.e. https:// before the URL. It protects your customer information and improves your SEO.

  • Internal Links

You need to add more internal links to reduce your site’s bounce rate. It is used to suggest related products or products that other users bought:

  • Meta Descriptions

You need to improve your meta descriptions to increase your click-through rates on organic search. This will increase your rankings. You can use keywords like buy online to drive more customers to your website.

  • 301 Out-of-Date Products

For expired or discontinued products, use the 301 URL which will redirect you to a newer product page. This will help you in getting better SEO rankings.

  • Category Pages

You need to enhance your category pages by structuring category pages around specific keywords.

  • Category-Level Navigation

You need to add category-level navigation on your e-commerce store. So that Google crawls your website and makes it easier for users to find it.

  • Optimize your Title Tag

Make your title tag 60-70 characters and always include the keyword to grab user attention. Also, use the product name in your meta titles.

  • Live Chat

Adding a live chat can boost your conversion rates by 50%. With live chat website visitors can get instant access to your customer service team and their queries will be resolved quickly. This will increase their engagement.