Twilio is a cloud communication platform that uses APIs for establishing communications. You just need to integrate its API with your software. There is no need to build a separate software or software tool. The communication can be in the form of SMSs, voice calls, video calls, WhatsApp, emails, or even IoTs. It uses Amazon Web Services and WebRTC to host its communications infrastructure. It uses a customized markup language called TwiML to allow the integration of its API with other services. It That's why it's the best cloud communication platform in the market and is preferred by most developers and brands.
Now let's understand the functionalities of Twilio
Messaging
You can send bulk messages with Twilio. The messages can be in the form of SMS, MMS, or OTT. It also has intelligence tracking features that enable you to check whether the messages are delivered or not.
Videos
Due to WebRTC and cloud infrastructure, it provides the services of video calling and conferencing maintaining high quality. The video calls are of HD quality.
SMS Marketing Campaigns
With the functionalities of Twilio, it's very easy to create and run SMS marketing campaigns.
Voice
With Twilio, you can embed PSTN, VoIP, and SIP calling in any other application or software tool. You can also create and add digital calls to your marketing campaigns.
Email
With Twilio’s SendGrip API, you can send bulk emails to the right customers.
User Verification
This feature checks for online fraud and scams. It auto-verifies via SMS, Voice, email, and push notifications.
Connectivity
It provides global connectivity and you have a global audience reach.
Steps for integrating Twilio’s API in your software
Get the Twilio Credentials through which you can access its Communication API
Then create a Twilio Account by going to https://twilio.com/console. Choose the free trial option there.
Create your account and then head over to the account details page and get the API.
Get your Free Twilio Phone number from which you will make calls and send messages.
For sending SMS and MMS get Twilio Messaging SID.
You can find Twilio API at RapidAPI.com or at the Twilio Package Page.
Then you have to use your credentials and make connections with Account SID and Account Token.
Then log in to RapidAPI and access your Code Snippets.
After logging in you can customize fields, and language, and select the code you want.