Before answering this question let's first understand the concept of CRM and CMS and also CRM V/S CMS.
CMS (Content Management System) is made to manage the content. You can create, edit, manage, and publish content with the help of it. You can also SEO optimize your content with the content management system. And you can also create a knowledge base for your website visitors with the help of it.
CRM (Customer Relationship Management) Software is software made to enhance business customer relationships. It can also automate many everyday repetitive tasks of the organization.
Some added advantages of CRM
The process of data collection and entry is automated. It has centralized storage for your contacts and their data.
It can track your customers and leads activities and store all their conversations with your brand from multiple channels.
It can automate many sales, marketing, and customer service tasks.
It can analyze data and generate reports.
Through CRM the team members can collaborate on a task and work together.
Documents and reports can be easily shared.
It has many AI-integrated tools.
Now coming to the answer of what is HubSpot
HubSpot is a cloud-based CRM. it makes the sales, marketing, customer service, and other organizational activities of the company more efficient. Companies use HubSpot to nurture their customers and lead in the best way possible. Hubspot also offers some free packages with all basic features like a reporting dashboard, company insights, deal tracking, pipeline management, email tracking and notifications, scheduling, live chat, etc. HubSpot can also integrate with many other software tools and applications.
The packages offered by HubSpot are
The Starter package- it provides up to 1,000 marketing contacts, email, and in-app chat support, etc.
The Professional package- it provides up to 2,000 marketing contacts, all features of the Starter package, automation and personalization of engagement across channels, running marketing campaigns, build custom reports, and get advanced support, etc.
The Enterprise package- it provides up to 10,000 marketing contacts and includes all the features of the starter and professional packages. You can manage your teams and brand, extend your platform, and advance your reporting.
There are discounts available on these packages many times. Hubspot is a CRM that doesn't require much technical knowledge to be operated and it offers some free packages. Hence it is a great choice for small and emerging businesses.
Hubspot has also built a CMS platform which is a great choice for managing the content of your organization.