Let's first understand the concept of CMS (Content Management System) first. It is software made for managing the content. It includes the creation, editing, managing, and publishing of content. Content of all types like web pages, articles, images, and multimedia elements are included here. Some of the CMS platforms are WordPress, Magento, and Joomla.
Content management is the first phase of a customer life cycle as well as marketing. People first go through the content of a brand before deciding to jump into the sales cycle.
In CMS platforms you can also upgrade the content of your website from time to time. You can also manage the audience's engagement with your content through CMS systems. It also manages the scheduling of content. With CMS systems you can also create and manage online stores, product catalogs, transaction processes, and tracking of delivery. CMS systems also make your content SEO-optimized.
Now let's understand what is a CRM (Customer Relationship Management) software. It is a software designed to foster a business’s relationship with its customers and clients. With CRM systems you can nurture your customers and leads and cater to their requirements in the best way possible.
It also automates many everyday repetitive monotonous tasks. Many sales, marketing, and customer service tasks are automated by using CRM systems. Due to all these features and functionalities, customer satisfaction has increased. With CRM systems you can automate many sales processes like lead generation and tracking, sales forecasting, management of sales pipeline closure of deals, etc. Many marketing processes like tracking target audiences, segmenting customers, running marketing campaigns, and customer engagement are also automated.
It also has many features to automate customer service processes like personalized assistance, tracking customer issues, chatbots, etc. CRM systems have excellent reporting and analytics features that help businesses analyze their performance and to improve it accordingly. CRM systems also allow team members to collaborate and work together on tasks. Admins can also check the performance of their team members. It can also integrate with other software applications and tools.
Now let's understand the concept of CMS vs CRM. CRM has AI-integrated tools for advanced analytics which lacks in CMS systems. The notes and documents can be shared in CRM systems and for that purpose, in CMS systems you need to have a Component Content Management System (CCMS) which is used for documentation. You can also attach tools like Adobe Framemaker, Robohelp, etc to your CMS systems.
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